Fanatics and American Express Announce New Co-Branded Sports Rewards Card

A new co-branded credit card tailored for sports enthusiasts is currently in the works through a partnership between Fanatics and American Express. While applications are not yet open, consumers can sign up for an early waitlist to secure the card upon its release. The product carries no annual fee and aims to target household spending centered around sports merchandise, tickets, and collectibles.

Rewards Structure and Welcome Offers

Cardmembers will earn rewards paid out in FanCash, a loyalty currency where every dollar earned equals one dollar toward eligible purchases across the Fanatics platform, including team gear and tickets. New applicants can qualify for a $100 bonus in FanCash after meeting a $1,000 spending threshold within their first 90 days. An additional $100 bonus FanCash is available for cardholders who spend at least $500 monthly on eligible purchases across twelve consecutive months. Stacking rewards inside the Fanatics App can yield returns of 8% or more in FanCash.

Additional Perks and Cardholder Access

Beyond traditional spending rewards, the card grants elevated Fanatics ONE Member Pro status, translating to half-price ticket fees on eligible app purchases. Users also receive 2,500 tier points upon joining, alongside 10 additional tier points for every $50 spent, helping holders progress toward higher status tiers, concierge services, and event access like Fanatics Fest. Furthermore, cardmembers gain early presale access to select Topps releases, customized card designs featuring athletes from leagues such as the NFL, NBA, WWE, and UFC, and standard benefits tied to the American Express network.

What to watch: Consumers interested in the card can join the official waitlist. As with any retail or rewards card, evaluate whether your regular household spending on sports merchandise aligns with the earning structure before applying.